In fact, MFI has conceived an ambitious direct marketing initiative for promoting the music of the film in the top 11 cities using the database that it has collected over the last one year through its offline and online newsletters on the Bollywood film industry.

Speaking on the occasion of the grand music launch of ‘Dreams’, producer-director Aashish Chanana (also CEO, MFI) said, “Since my film is an intensely romantic saga full of life, the musical score marks the return of rhythm and melody to Bollywood screens. With their memorable compositions in ‘Dreams’, music directors Sajid-Wajid have proved their exceptional talent and wide repertoire. The backing of Venus Records is an icing on cake and industry veteran, Champak Jain, is confident that the music is going to create waves. The mind-blowing music lends perfect support to the narrative of the film, which encompasses the travails of a ‘ordinary girl’, who learns to dream and makes it big in the world of glamour with the help of a brilliant film director against the backdrop of love and relationship.”

Music director Sajid added, “This project, ‘Dreams’, provided the right impetus for us to come up with something very different and Aashish was very supportive in giving us a free hand. The title track of the film, ‘Kaise Kate’, sung by Shaan and Sunidhi has been lovingly shot in the exotic locales of Thailand. Other songs have been picturised in Switzerland and virgin locations in India. In fact, Aashish understands our music and has done full justice in portraying our compositions exactly the way we envisaged them while composing.”

The ‘Dreams’ music launch party witnessed a glittering galaxy of celebrities, socialites and eminent personalities from the media and entertainment world — ‘Dreams’ starcast comprising Neha Pendse, Aarzoo Govitrikar and Monoj Bidwai; fashion designers Neeta Lulla and Manish Malhotra; Bollywood directors Ken Ghosh; photographers Subi Samuel and Jagdish Maali; Sony Entertainment’s CEO Kunal Das Gupta; Bollywood actors Gulshan Grover, Gurdeep Kohli, and Adita Panscholi amongst others.

The music of ‘Dreams’ is an embodiment of everyone’s ardent desires and fantasies. The film will release in the first quarter of calendar 2005 but the music promos are already on air in all the leading mass entertainment television channels since December 2004 onwards.

About Media Factory India (MFI) , (www.mediafactoryindia.com) :

MFI is a new age entertainment company, promoted by Dr. Charanjit Chanana (former Minister for heavy industries, Government of India) and Aashish Chanana (actor, director, animator and ad-film maker). MFI is scaling new peaks of excellence by leveraging the acumen, expertise and relationships of the promoters with the various constituents of the media and entertainment industry in India and abroad. After blazing a successful trail in television industry and the ad-film making business, MFI has positioned itself as the new face of Indian entertainment and intends to become an entertainment powerhouse, a one-stop shop offering integrated media and entertainment services and holistic hardware and software solutions.

Promoted by a team of professionals with acknowledged acumen in the creative, marketing and financial fields, the company intends to corporatise the disorganized segment of the business. MFI's mission is to become a name to reckon with in the global entertainment sector keeping its core values, commitment and discipline intact. It has become adept at offering crossover Bollywood entertainment with a twist in an eye-opening and eye catching way! Soon on the heels of the flagship project, ‘Dreams’ is ‘MAGIK’ (India’s first 3-D character generated animation film) and ‘Mission Bangkok’. Following the Hollywood studio concept, MFI has developed horizontal integration into film studios, shooting floors, film equipment, distribution and exhibition. This diversified product basket aims to minimise the inherent risk associated with various factors related to the media and entertainment business.